TaylorMade decided to redesign the TP5 Pix ball with a fresh new look — also co-designed by Rickie. So to announce the relaunch, we created a social content series called the School of Swagger. We cast a throwback-style host, named him Vic Farnsworth, and then shot a number of different episodes where Vic and Rick would showcase the new ball, and more importantly, how it could deliver more swag to every golfer who put it into play. The series was launched with a broadcast spot that served as a trailer for the show and set the tone for the entire series.
